In the year 2010 the Toyota company made an unethical error when they betrayed their promise by ignoring safety concerns and delaying recall investigations just so that they can save some money. The Toyota car company lost production and sales once the story hit national news. As the story started too die down production and sales rose. This shows us how Press Relations and media make all the difference in our corporate world today. I don’t believe values were hurt in the choices that were made by the company. The overall values were shown when the company held out recalling cars that they had known were defective. This shows the values of the Toyota company is in the profits of shareholders and executives. Overall production and sales will stay the same until another media storm hits. They should have recalled the known vehicles that had brake problems. They should not of worried about their profits and worried more on generalized safety. They also could of done more research and development through product and safety. Reimbursing the families of victims could have been another option for them. In the long run organizations don’t have to worry about anything else then profits as long as you hold a good reputation and standing in your field. This example can be shown with all major corporations and companies such as City Group, AIG, BP, Walmart, Dyncorp, Chevron, 3M, Apple, and Philip Morris. Even though we preach in classes today that ethics is one of the most important business models these businesses show how easily people forget the ethics that companies push aside everyday. So did this problem effect Toyota in anyway in the long term with customers. For those who have a memory yes it did, however for most of the world their memories faded just as soon as the story switched from Toyota to the next company who did something wrong.
In today’s society we see more and more people using twitter especially for marketing businesses. Facebook is getting to be something of the past and twitter is the future. According to Liau Yun Qing here are just a few tips to increase your twitter follower count
1. Be engaging
Instead of just creating an account, McMahon said businesses will need to participate more on Twitter by using functionalities such as retweets, mentions, topical conversation and hashtags.
She noted that she would follow a company’s twitter account if they tweet content that makes her laugh or think, links to her topics of interest or things she can use such as discount or online resources.
Guillermo Mata, co-CEO at New York-based Web Development Group, said he would follow a business on Twitter if it posts unique content and actually engages with other members.
2. Ensure value to followers
Jeff Ferguson, CEO of Internet marketing consulting firm Fang Digital Marketing, said instead of focusing on increasing follower count, companies can focus on generating quality content and followers will come on their own.
Wise added that organizations can share content that will add value to a user’s knowledge and support his or her business objectives to gain new followers.
McMahon added that organizations can leverage its existing followers and request them to recommend the business to their friends. However, she said they should not “constantly bombard” followers with requests, instead they a well-timed ask of an engaged existing follower base can be beneficial.
3. Make it easy for others to follow
Bryan Woodruff, business development manager at 360 PSG, said companies should make sure that the icon to follow on Twitter is prominently displayed on their Web site. He added that employees can also include a link to the Twitter account in their e-mail signatures.
Woodruff added that businesses should also make sure that their Twitter information is listed on social media pages and on promotional materials.
4. Participate in “trending topics”
Russell said she uses trending topics to promote the company’s tweets, for example, by tweeting about the Olympic when it trends.
She added that the company also uses popular hashtags, such as #FF which stands for “Follow Friday” to promote others’ Twitter account.
5. Follow key personalities
McMahon said businesses can follow the kind of people or organizations they hope will follow back.
Wise added businesses can retweet key influencers to gain their following and subsequent engagement.
Maintain account to prevent dropout
When a user follows the company Twitter account, Russell said she personally messages each new follower with a thank you message as well as links to the company Web site and LinkedIn account. She added that the message shows the followers that the account is real and not a bot.
Image Credit Stock Vector Illustration via shutterstock.com
I feel that there are many good ways to make a good blog the first being you need to have pictures, to me that draws you in to want to read the blog. The second thing you need is a few short sentences explaining what the blog is about and depending on what it is about for example like fashion it is good to give your opinion on the topic. Third is you need to have catchy words or sayings because that makes the reader want to actually sit there and read what you have to say. People don’t like to have to sit and read a blog that is a couple of pages most people don’t have time for that so the number one goal to have a good blog is you need to make it short and sweet so it gets to the point. When I read blogs that is what draws me in is if they have pictures that lets me to be able to see what they are talking about and for it to be short and sweet. I recently looked at a blog about valentines day and there were pictures of home made cards that helped give me ideas for cards that I can make for people for Valentines day. Other blogs I saw about Valentines day were about giving someone a small gift like giving them their favorite candy bar or a candle just something that gets them surprised and it didn’t have to cost to much. These are the kinds of blogs that I look for either to help give me ideas for holidays like Valentines day and Christmas and even Easter. I also look for blogs that can help me with fashion so I always know what the latest trends that are going on with each season. These are the types of blogs that interest me. In order to have good blog comments you have to make sure to read the person’s blog fully and be honest with your comments and you can’t make it a sentence it has to be at least a paragraph or more, so that the blogger can see the mistakes he or she has made or be able to see the things that they have done right.